Brand and growth strategy advisory
Make your brand
the obvious choice.
Nova Stratex works with leadership, marketing, communication and strategy teams on positioning, brand and growth.
01 · Our conviction
A client chooses a brand for what it brings them, and for what it says about them.
Our whole method starts there: connecting what your offer does with what your brand stands for, for choices that last.
03 · Advisory
A method born from research, proven in the field.
Every engagement draws on the Utility-Identity Framework, our method rooted in consumer behaviour research. It connects what your offer does with what your brand stands for.
Discover the method →Brand & positioning
A clear, desirable place in your market.
Content & influence
Turning your voice into a source of authority.
Growth & acquisition
Turning attention into clients.
Experience & conversion
Removing friction at every touchpoint.
Entry formats
Start with a short format: a strategic audit or a monthly advisory retainer.
04 · Intelligence
NOVA STRATEX INTELLIGENCE
Intelligence built on your DNA.
Your data, your market, your priorities. Sovereign and European.
Family 01
Decision & marketing
Your strategy, trade-offs and priorities, brought into every decision.
Marketing Brain · Executive Advisor
Family 02
Market & foresight
Your market signals, read and cross-checked with your context.
Market Intelligence · Pricing Intelligence · Trend Radar
Bespoke
Bespoke module
Designed with you, around a challenge specific to your organisation, on the same method as the whole platform.
Scoped with our team
05 · Insights
Our thinking, published.
Brand, growth, decisions: our perspectives appear in the business press and in our newsletter.
06 · Founder
Twenty years across global brands, agencies and international marketing teams.
Nadine Emilien founded Nova Stratex after a career that took her from Cartier and Samsung to Mindshare, then to Head of Marketing at Infopro Digital, across Paris, London and Miami. MSc in Consumer Behaviour, Goldsmiths, University of London. She works with a team of consultants, creatives and experts, assembled for each engagement.
CartierSamsungMindshareInfopro Digital
Discover the agency →