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ABOUT US

BEYOND CONSULTING:
THE NOVA STRATEX STANDARD
Nova Stratex is a premium strategic marketing consultancy founded in Paris, operating across London, Geneva, Brussels and Dubai.

We work with leadership teams in luxury, tech, finance and retail who need more than a brief executed they need a brand strategy consultant who understands markets, consumer psychology and positioning at the highest level.

Our founder brings over 20 years of international experience across premium and luxury marketing environments. Our approach combines rigorous strategic thinking with a deep understanding of why people buy, how brands are perceived, and what actually drives growth.

We work with those who seek distinction, not just visibility.
SAVOIR-FAIRE
OUR DISTINCTIVE EXPERTISE
Our work sits at the intersection of brand strategy, consumer insight and marketing performance.

We help ambitious organisations clarify their positioning, sharpen their messaging and build the strategic foundations that make growth sustainable, not accidental.

Three things define how we work:
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  • Strategic Rigour
    Every recommendation is grounded in market intelligence and consumer psychology, not assumptions.
  • Sector Depth
    Luxury, tech, finance and retail each operate by different rules. We know them.
  • Execution that holds
    Strategy without execution is decoration. We stay close to implementation.
THE MINDS BEHIND
NOVA STRATEX
  • Nadine Emilien
    Founder & Strategic Director
    Before founding Nova Stratex, Nadine built 20 years of marketing strategy expertise across premium international environments, including Mindshare, Samsung and Cartier. She holds an MSc in Consumer Behaviour with Merit from Goldsmiths College, University of London, and a Master from Paris 1 Panthéon-Sorbonne. Her practice is grounded in how audiences actually think and decide. She advises leadership teams on positioning, growth strategy and strategic decision-making in complex markets.
  • Carole Emilien
    Creative Director & UX/UI Lead
    Carole brings a decade of creative direction across luxury fashion and beauty, having worked with Christian Dior Couture, Chanel Parfums & Beauté and Première Vision. Trained at École Gobelins in Paris and holding a Master II from Paris 1 Panthéon-Sorbonne (with honors), she translates strategic positioning into visual identity systems and brand experiences at the highest level. Her international practice spans Paris, Brussels, Geneva and Shanghai.
  • Ulia Rabko
    Partner Consultant - Communication Strategy
    Ulia brings a decade of experience in art advisory and gallery management, having worked with Christie's, Sotheby's and Bel-Air Fine Art across London. Her expertise spans collection management, client relations and cultural positioning for luxury and art-driven environments. Between Zug, London and soon New York with roots in Montreal , she supports Nova Stratex on communication strategy with a distinctive perspective shaped by the art and luxury world.
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60 Rue François 1er, 75008 Paris, France
Where strategy meets impact.